An examination of reptilian conspiracy theories has led young artist Noemi Comi to immerse herself in social groups that share alternative narratives. Her analysis of the material revealed links between the iconography of American writer H.P. Lovecraft and the structure of digital communities. Like the fictional character Cthulhu, the community is an octopus whose tentacles are constantly growing and mutating. It is not a static aggregate of individuals but a fluid entity capable of dividing, multiplying, and reforming in a dynamic balance between identity and collectivity. The project, created for Focus Moda and sup- ported by CHANEL, uses the metaphor of mitosis to explore the nature of human bonds in the digital context, showing that online communities transform without ever losing their essence.
produced by Alessia Caliendo
